Hey there, I am Abdelrahman Farid

I am a hands-on marketer and digital strategist who stays focused on numbers, growth, and measurable outcomes. I am currently based in the heart of Riyadh, and over the years I have led marketing teams, built growth strategies from scratch, and scaled digital brands across demanding sectors: healthcare, real estate, education, technology, journalism, tourism, business events, beauty, personal care, retail, and more.

I hold a bachelor's degree in Business Administration from the Canadian International College (CIC), but honestly, my real career was built through self-learning, sharp execution, and being right in the middle of the action: from SEO and media buying to branding and performance strategy.

I have worked across markets that taught me a lot: newspapers, technology startups, healthcare and insurance companies, and large-scale education platforms. That journey helped me read the room across different industries, understand how markets think, and most importantly, build strategies that generate real sales and conversions, not just nice-looking designs.

Today, I work as a Marketing Manager, leading a strong team and overseeing:

• Full-funnel marketing strategies from A to Z
• Content and social media systems built to expand reach
• SEO growth for websites and YouTube channels
• Paid advertising campaigns and ROI optimization
• Brand positioning and audience research

My favorite part is turning numbers and insights into real action: from consumer research and audience analysis to multi-channel campaigns that make noise in the market, drive engagement, and produce business results you can actually see.

I am highly experienced in using platforms and data to:

• Build a strong digital identity that people remember.
• Increase visibility, both organically and through paid media.
• Generate the highest possible ROI from the available budget.
• Connect marketing work to real business goals that create return.