Some of My Work
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Content and Design Work
CASE STUDIES →
Organic and Paid Ads Results
RESULTS →
Scripts and Videos
VIDEO WORKS →
Bassthalk: Success Partner
Managing creative operations and developing media strategies that achieved millions of views. From idea and script to final production.
The "Exam Advice" Trend
Integrated Science Promo
Geography with Bassthalk
Study Tips Reels
Managing Expectations
Self Development - Instagram
Educational Drama Concept
English Language - A. Hamed
Faculty of Fine Arts
Success Story: Alajlan 1 (The Power of Targeting)
1. What Was the Story?
The start was extremely quiet. The brand was spending a small budget, and the ad was not reaching people. Weekly impressions were around 1,250, which is almost nothing in a market like Saudi Arabia. The ad account was like a great store hidden in a dead-end street: strong products, but nobody could see them.
2. We Turned the Tables
This is where my role as a marketing partner came in. The idea was simple: we would not waste budget randomly; we would go after people already searching for us by name:
- ✔ Opened the tap: I decided to intelligently invest a serious SAR 10,000 budget in one week.
- ✔ The right target: I changed the targeting to focus on people interested in high-end fashion and perfumes in Riyadh.
- ✔ The right play: I used a Standard Campaign to control every riyal, then optimized bidding so Google could capture people with real purchase intent.
3. The Breakout
Look at the curve on April 18. That was not just an upward line; it was a rocket. Impressions jumped from 1,250 to 52,500, which means almost all of Riyadh saw the brand in one week. The SAR 10,000 was spent in the right place: where it brings real customer intent, not empty noise.
4. The Conversion Rate (6.54%) 🚀
The most important part of the entire story is the yellow number: 6.54%. Normally, anyone running ads for real estate or major brands would be happy with a 2% conversion rate. Here, we achieved more than three times that benchmark. Out of every 100 people who saw and clicked the ad, about 7 booked or paid. That is a powerful number in digital marketing.
5. The Takeaway
We did not only increase the number of people who saw the ad by 4000%; we also dramatically improved the quality of visitors who came ready to buy by +6.29%. This campaign proved that when the budget is spent at the right time and on the right audience, the result is revenue, not just likes and comments.
Rushd Medical Center: Doubling Leads in a High-Sensitivity Niche
1. The Marketing Challenge
Marketing for mental health and addiction recovery is uniquely challenging due to social stigma. The goal was to reach families and individuals suffering in silence, break the barrier of fear, and position "Rushd" as a world-class national alternative to international clinics, all while maintaining absolute confidentiality.
2. Digital Strategy & Execution
- ✔ Pain-Point Segmentation: We split campaigns into three pillars: Mental Health (Adults), Addiction Recovery (Parents/Spouses), and Family Counseling.
- ✔ Empathy-Driven Creative: Ad copy focused on "Dignity, Privacy, and Global Standards," encouraging hesitant audiences to take the first step.
- ✔ Operational Integration: We implemented a "Speed-to-Lead" protocol, ensuring medical coordinators contacted leads within minutes to maintain high intent.
Final Results Analysis (18 Days)
| Key Metric (KPI) | Value Achieved | Technical Analysis |
|---|---|---|
| Total Ad Spend | 4,560 SAR | Optimized budget management (SAR 275/day). |
| Total Leads | 418 Leads | High-quality, high-intent potential patients. |
| Cost Per Lead (CPL) | 10.90 SAR | Benchmark efficiency for the premium medical sector. |
| Confirmed Bookings | 80 Bookings | Actual clinical appointments secured. |
| Conversion Rate | 19.14% | Exceptional ROI through seamless sales-marketing alignment. |
Strategic Takeaway 💡
This campaign proves that high-end medical brands don't need massive reach as much as they need "Emotional Precision." By combining empathy-driven content with strict geographic targeting (Riyadh, Jeddah, Taif), we achieved a near 20% conversion rate in one of the most difficult-to-convert sectors in the digital market.
Drive Traffic Campaign - Snapchat
1. Campaign Summary
The campaign goal was to drive heavy website traffic, increase awareness for a new product, and convert visitors into potential customers. The campaign reached more than 225K impressions with a total spend of $232.29, while achieving a benchmark eCPSU of $0.08.
2. The Challenge
- ✔ Competition: The target market is highly competitive, pushing CPM above $3.
- ✔ Budget: The need to achieve the highest possible visit volume with the lowest possible budget.
- ✔ User behavior: Capturing the attention of Snapchat users, who are known for very fast browsing behavior.
3. Strategy and Execution
• Platform: Snapchat Ads Manager.
• Objective type: Website Traffic (Swipe Up).
• Bidding strategy: Auto-bid to secure the lowest cost during the testing phase.
• Creative: A short video (6-10 seconds) built to catch the eye in the first two seconds, with a clear and direct call to action.
Final Results Analysis
| Metric | Achieved Value | Technical Analysis |
|---|---|---|
| Total Spend | $232.29 | Smart, carefully controlled budget consumption. |
| eCPM | $1.03 | Success in reaching a less competitive audience, or strong ad quality. |
| Swipe Ups | 3,001 | Large website traffic volume over a short period. |
| eCPSU (CPC) | $0.08 | Exceptional efficiency, 60% below the general average. |
| CTR | 1.33% | Very strong engagement proving ad relevance to the target audience. |
Goods Tank Brand: From Zero to 350K+ Sales
1. Building Awareness and Reach
The goal was to earn trust and build an audience base for a completely new brand. The campaigns achieved exceptional cost per follow:
- ✔ June campaign: 1,391 followers at EGP 0.85 per follower.
- ✔ July campaign: 741 followers at a record EGP 0.73 per follower.
2. Sales Engine: Messages and Traffic
Turning awareness into cash through a mix of messages and Instagram traffic:
- ✔ Messaging: 618 sales conversations at EGP 2.75 per conversation.
- ✔ Traffic: 1,534 Instagram link clicks at EGP 0.78 per click.
Marketing Takeaway 💡
Goods Tank campaigns proved that e-commerce does not require huge budgets as much as it requires precise targeting and a clear understanding of skincare customer behavior. The creative ad message pushed reach costs down to their lowest levels, lifting net profit exceptionally.
Rushd Addiction Treatment Center: Breaking the Barriers of Digital Silence
1. Strategic Objective and Story
The challenge was on an entertainment-driven platform like TikTok: how do we turn “quick scrolling” into a life-changing decision toward recovery? The goal was to generate potential case leads for consultation requests through a message that combined safety, privacy, and medical professionalism.
2. Why Are These Results Exceptional?
In a sensitive sector like addiction treatment, customer acquisition costs are usually very high due to platform restrictions and the difficulty of building trust. Here, we succeeded in:
- ✔ Building trust: An ad message that fully respected patient privacy.
- ✔ Overcoming restrictions: Content crafted to comply with TikTok’s strict medical policies without losing persuasive power.
- ✔ A/B Testing: Real-time comparison between 4 ad variations to direct budget toward the best-performing creative.
Key Performance Indicators (KPIs)
| Main Metric | Achieved Result | Advertising Analysis |
|---|---|---|
| Total Spend | 3,174.25 SAR | Daily budget of 260 SAR, launched on May 6. |
| Leads | 194 cases | Real conversions in less than two weeks. |
| Cost Per Lead (CPL) | 16.36 SAR | A benchmark-level result in the specialized medical sector. |
| CPM Cost | 5.74 SAR | Cost-efficient reach reflecting strong account quality. |
| Click-Through Rate (CTR) | 0.90% | Strong engagement proving the success of the creative content. |
| Video Views | 546,873 | Massive brand awareness growth for the center. |
Marketing Summary
Achieving this level of conversion at a cost of only 16.36 SAR in a complex sector like addiction treatment proves that psychological targeting and reassurance-based messaging can be stronger than purely technical targeting. The ad did not sell a “service”; it offered a “lifeline” at the right moment to the right audience.
Bassthalk Epic
The SEO Road to the Million-Subscriber Award
Not just numbers, but a strategy that turned educational content into a sustainable digital asset that grows on its own.
1. The Magic of SEO: The Foundation
The journey started by focusing on what students were actually searching for. We used a strategy of creating the trend instead of waiting for it, with YouTube Search becoming the core driver at 23.2% through precise targeting of terms like "night-before-exam revision".
2. Evergreen Content
The secret in the data is sustainable growth. Videos published in 2024, such as the German revision video, are still alive and attracting hundreds of views every hour, turning content into a digital asset that keeps generating returns.
3. The Digital Breakout
The stats show moments when videos exceeded normal performance by 2.2x to 2.7x. At the peak of exam seasons, the channel attracted 1.5 million views in record time frames.
4. Final-Revision Fuel
The 2025 German revision video alone generated 58,886 views in the first 48 hours. This kind of high-velocity content contributed 6.1% of the channel's total views.
5. Returning Viewers: The Secret of Loyalty and Sustainability
Bassthalk's strength lies in having 165,200 returning viewers. The trust we built made students return to the platform repeatedly, especially for long-form content, which attracted 138K of these loyal viewers.
6. Performance Battle: Long-Form Videos vs Shorts
| Metric | Long-Form Videos | Shorts |
|---|---|---|
| Share of Views | 71.9% (728K Views) | 28.1% (284K Views) |
| Subscriber Acquisition | + 6,700 subscribers | + 404 subscribers only |
| Watch Hours | 56,600 hours | (Complementary reach impact) |
| Retention Rate | Deep awareness and trust building | 105.8% (rewatches) |
7. The Crowning Moment: Gold Creator Award
Reaching the magic number: 1,000,937 subscribers.
The YouTube Gold Creator Award is living proof of a strategy built on SEO as its backbone and precise student-need coverage, currently sustaining growth at an average of +5.2K subscribers per month.
Marketing Takeaway 💡
The vision relied on deep content to build loyalty, SEO to capture students at the moment of need, and Shorts for fast reach. The channel evolved from a simple video platform into a search machine with ready answers that live and grow for years.
Al-Ilm Wal-Iman Center (100% Organic Growth)
Performance Summary
Over the last 28 days, the page achieved strong fully organic growth without relying on paid ads, with clear improvement in reach and engagement among high-school audiences.
Content Strategy Used
The focus was on turning the center from just a place for lessons into a digital community through:
- ✔ Relatable Content: Speaking to high-school students in their language and daily situations.
- ✔ Gen Z Hooks: Using hooks that match young users' fast browsing habits.
- ✔ Interactive: Interactive content, including questions, motivation, and competitions, to raise the interaction rate.
